Blue Ocean Strategy

"The Blue Ocean Strategy is a business strategy about capturing uncontested market space, thereby making competition irrelevant. "

• New market space.
• The continuing creation of Blue Oceans.
• The impact of creating Blue Oceans.
• The rising imperative of creating Blue Oceans.
• Value innovation: The corner stone of Blue Ocean strategy.(costs and buyers value)

Six Principles of Blue Ocean Strategy:

• Reconstruct market boundaries.
• Focus on big picture not the numbers.
• Reach beyond the existing market.
• Get the strategic sequence right.
• Overcome key organizational hurdles.
• Build execution into strategy.